Meru Cabs: A spectacular growth story Essay

About Meru CabsMeru Cabs, operating in four metros of the country has popularised and boosted the concept of radio cabs.Today almost 70 per cent of our passengers understand that they travel by Meru instead of calling it a taxi and this is what has been our focus. Gavin Dabreo, VP-Sales & grocerying, Meru CabsMeru instantly runs a fleet of 5,000 taxis in Mumbai, Bangalore, Hyderabad and Delhi and has 700 employees. The company has a top line of Rs 350crores (76mn USD) - assets on roads.The company plans to invest $100 million and aims to generate $500 million revenue in five years.Merus Operational Sub ProcessesCustomer encyclopaedismBooking ManagementCab DeliveryService DeliveryMeru Cabs Competition AnalysisStrategy Map for Meru CabsTechnology & Development ChallengesORACLE ERP Back-end system & Siebel CRM rivalrous RivalryInternal organizational ChallengesChallenges from Suppliers & BuyersGrowth and Potential ChallengesConslusionMeru cabs is doing a lot to survice in the mark et to maintain its positions in the markets.PaperGrowth and Potential Challenges plug-in of ContentsAC 1.2 process refer in strategic trade4Segment the market4 compose the market incisions4Develop a market segment marketing strategy4Situational Analysis4Marketing Objectives5Marketing Strategies5How to Use a Strategic Marketing5AC 1.3 links between strategic marketing and corporate strategy5 Corporate strategy5Strategic marketing.5Links6AC 2.1 marketing tool for jaguar car7Marketing mix 4p7PRODUCT7PROMOTION7PRICE8PLACE8PEST analysis8SWOT analysis9Strengths9Weaknesses9Opportunities9Threats10AC 2.3 Current customer relationship marketing by the jaguar car company10 Email10Call10Book a test drive11Contact with a dealer11Keep informed11AC 1.2 process involved in strategic marketing for JaguarThe strategic marketing process typically has three stagesSegment the market* Geographic* Demographic* Psychographic* BehaviorProfile the market segments* Revenue potential* Market share potential * Profitability potentialDevelop a market segment marketing strategy* Market leader or product line extension* Mass marketing or targeted marketing* Direct or indirect salesAfter analyzing market segments, customer interests, and the purchase process, its time to create the strategic marketing plan.The strategic marketing plan document usually includes Situational AnalysisWhere is the company now?* Market Characteristics* Key Success Factors* Competition and Product Comparisons* Technology Considerations* Legal Environment* Social Environment* Problems and OpportunitiesMarketing